**This is the copy of the email we sent on January 1st, 2023 to our Professional community.
In 2022 I created US $156 K in cash for my business.
Phew… I did it. I shared this publicly.
I’ve been sitting on this email for weeks. I did a LOTS of self-coaching about sharing this. Every part of me wanted NOT to do it… I felt a lot of shame not making 7 figures in my business while teaching and coaching.
And I knew this meant only one thing: I needed to do it.
I share this fact – $156K in cash revenue – to celebrate myself AND to model a new way to think about business.
I share this with you because I believe we all need to see more “normal” and “average” business results celebrated.
I’m sharing this to normalize not making millions in your coaching business.
I’m sharing this to show the BEAUTIFUL and FANTASTIC financial reality of 88% of female entrepreneurs.
I’m sharing this to break the “7 figure coaching business” ideal most of us are sold into by toxic & oppressive business culture. (thin ideal parallel here …)
I’m sharing this for the same reason I’m posting full-body pictures on social media… for my healing and to help normalize fat women making a living being a coach, nutritionist, or anything they want to be.
When I decided to close the nutrition clinic in 2016 and launch Beyond The Food online biz I made only one commitment to myself: never to quit.
And I want to acknowledge that I’m privileged to have been about to do this. I came to entrepreneurship with 15 years of business coaching & sales experience in the corporate world. Although not all the knowledge was transferable, most of it was.
Although I built both businesses by investing in my own money, I’m privileged that I had access to much higher than the average income for years. In contrast, most do not have access to personal wealth when they start the entrepreneurial journey.
Entrepreneurship requires a shit-ton of risk-taking, AND it’s a lot easier when you are white, cis-gendered, straight, and have a great support system. Yes, I have worked hard and had a huge advantage in making my business successful.
The year I took quitting off the table: 2017
2017- The new biz made 21K
My first full year with Beyond The Food online biz after closing in 2016 my first business, a nutrition clinic. I felt lost; honestly, I had no idea what I was doing. I thought about quitting almost every week but never did because of the one promise I made myself. The first year was hard.
Most of my living expenses came from saving. If you are a new coach, I recommend not quitting your full-time gig as most of us do not make a decent income during the first few years of business.
The year I invested in my first mastermind: 2018
2018- The biz made 36K
Transparency: The $10K mastermind investment was 100% coming from my savings. I invested money the business didn’t have: I bet on myself. Year 2 was hard.
I learned one of the most powerful lessons in entrepreneurship: not being in alignment between my personal and business value feels terrible and leads to massive anxiety. Although I didn’t have a name for it at the time: Bro Marketing and I had met.
The year I learned to blow my mind
2019 – The biz made 56K
I met the coach that would teach me what would forever change me as a human and an entrepreneur: come in Kara Lowentheil and the feminist mindset coaching. My business doubled in 6 months of coaching with her because I was in full alignment. Year 3 made it easy.
None of Kara’s teaching at the time was about business tactics, but instead, I learned how to “manage my mind,” and that’s what doubled my income.
The year I integrated mindset in every dam part of my life.
2020 – The biz made 119k
The year of me believing at the DNA level, “I’m enough & I’m innately worthy .”I kept working with Kara, and we coached hard… and I blew my mind. Again 100% mindset work, not biz tactics, and for the second year ago I doubled my revenue.
The year I shut down 7 programs and made more money
2021 – 136K
The year I simplified my business. I shut down 7 coaching programs. I took the risk to bet on what was working and what I loved doing. Undiet Your Life brand was born, and Non-Diet Mentorship amplified to be a professional skill program and business building.
The year of transforming my relationship to work
2022 – 156K
The year of letting go of “I have to”. The simplification of my business in 2021 exposed a lot of resistance to working being easy, and I knew I couldn’t keep growing my business with this work mindset. I hired a private coach 100% focused on healing past corporate career traumas and learning to work from “I choose to”…
2023 is about integrating the new identity I lovingly call “Grandioso”… the version of me that will take my business and life to the next level.
I do not have a financial goal for 2023 but I know that so far, for 2023 I have 45K in revenue secured (aka under contract).
Here’s what I know for sure: “I’d still be doin’ this if I wasn’t doin’ this .”(Lyrics from Luke Combs’s song -Doin’ This.)
Entrepreneurship has been the single most significant personal development platform I have experienced in 47 years of living and where I’ve been the happiest.
I’m a new person today because of my business. A version of me that I much enjoy being.
The Beyond the Food biz has given a sense to my life.
Everything that happened to me now has meaning. All the hardship I have experienced happened for a reason: to be here today, helping others move through their hardship.
To be of service.
I believe I was born to this “beyond the food thing”…to be part of a revolution, and to me, this is worth way more than the “7 figure coaching business” ideal.
Wishing you a beautiful 2023,
With love and excitement for what is to come for us.
xoxo,
Stephanie